How to write job descriptions that sell your company (not just the role)

Job descriptions are often the first impression candidates get of your organisation, so make it count. Don’t just list the responsibilities of a role – use the opportunity to sell your brand and what makes your organisation unique. 

What is an employer brand? 

Your employer brand is the essence of your organisation. It's what sets you apart and makes you unique, including your reputation, mission, vision, and culture. 

Candidates, especially procurement professionals, are increasingly looking to work for organisations that mission-driven and purpose led. So, make sure your job descriptions highlight this. 

Why promote your brand? 

A job description shouldn’t just cover a role’s requirements – it’s also a chance to showcase your culture, values and work environment. A strong employer brand can be a deciding factor in whether a procurement professional joins your team. 

Eight ways to showcase your employer brand in job descriptions 

1. Be authentic about your culture 

Is your workplace formal, casual or innovative? Use language that reflects the vibe of your office. Whether it’s a professional or laid-back environment, make it clear. Authenticity is crucial. 

2. Avoid clichés 

Skip overused buzzwords like “work hard, play hard” and “fast-paced”. Candidates see right through these. Be unique and specific about what makes your organisation stand out. 

3. Highlight benefits that make your employees happy 

Do you offer additional perks or team-building activities beyond the usual free coffee and fruit? Tell candidates what makes your workplace enjoyable and how you go above and beyond for your employees to provide an inclusive experience. 

4. Promote flexibility 

Many procurement and supply professionals seek remote work options and flexible hours. If you offer these, ensure that it’s front and centre in your job descriptions. Work-life balance is a massive selling point. 

5. Show off your office  

If your office has great amenities or a prime location, don’t be shy – show it off. When interviewing, give candidates a sneak peek into the physical space that could be their new workplace. 

6. Focus on career development 

Procurement professionals value opportunities to grow. Highlight the training, mentorship, and career progression available in your organisation, like support for gaining MCIPS or attending big procurement events like the CIPS Futures Conference. 

7. Communicate the impact of the role 

Highlight how the role fits into your organisation’s goals and mission. Procurement professionals, like many workers today, want to know that their work matters. Emphasise the importance of their role in driving your organisation’s success. 

8. Showcase collaboration 

Candidates want to feel like they’re part of something bigger. If your organisation nurtures collaboration, mention it. Highlight how team members work cross-functionally and contribute creatively to the business.